Jacinda Ardern’s Oprah appearance proves one thing
She’s a marketing shark in kindness clothing
There she was - smiling sweetly, speaking softly, and selling herself like a saint on Oprah Winfrey’s podcast, the holy grail of emotional branding. Jacinda Ardern, New Zealand’s most polarising political figure, has pulled off the PR stunt of the year: shamelessly plugging her new book to millions of Oprah’s loyal, empathy-soaked fans.
It’s a stroke of …