NZME's Latest Campaign: On the Up, inspo-fluff and wokery
By someone who reads the NZ Herald so you don’t have to
In the latest bold editorial move no one asked for, NZME has launched its newest feel-good-filler series, "On The Up", because if there's one thing the nation needs in these trying times, it’s a well-branded campaign of curated uplift to remind us that everything’s fine if you just believe hard enough and get a scholarship.
The series opener features 21-…