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Matua Kahurangi
NZME's Latest Campaign: On the Up, inspo-fluff and wokery

NZME's Latest Campaign: On the Up, inspo-fluff and wokery

By someone who reads the NZ Herald so you don’t have to

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Matua Kahurangi
Apr 14, 2025
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Matua Kahurangi
Matua Kahurangi
NZME's Latest Campaign: On the Up, inspo-fluff and wokery
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In the latest bold editorial move no one asked for, NZME has launched its newest feel-good-filler series, "On The Up", because if there's one thing the nation needs in these trying times, it’s a well-branded campaign of curated uplift to remind us that everything’s fine if you just believe hard enough and get a scholarship.

The series opener features 21-…

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