The absurd reality of trying to trademark “Hori McGory” in New Zealand

So as most of you already know, I released a book. Because of the popularity and the early traction the brand is getting, I figured it was smart to trademark the name Hori McGory. Easy job, right? Fill out a form, pay a fee, get the trademark. Yeah, nah. Not even close, bro.

A mate of mine over in Aussie, who holds both NZ and Australian passports, offer…