Just when you thought the promotion for Jacinda Ardern’s new book A Different Kind of Power couldn’t get any more nauseating, in steps Dylan Mulvaney. This is the same TikTok influencer whose face caused Bud Light sales to nosedive in one of the most embarrassing marketing disasters in recent memory. It was commercial suicide, plain and simple.
Now he’s been enlisted to promote Ardern’s book, parroting the same soulless lines Oprah Winfrey delivered just a week earlier. He was clearly handed a script by Ardern’s publisher and read it out word for word. There’s no genuine insight, no sincerity, no hint that he even cracked the spine of the book.
Let me be completely honest. Dylan didn’t read it, and he doesn’t care. He’s simply plugging it to the far-left and the identity-obsessed TQ+ crowd who still worship Ardern as some kind of global saint. They’re the only ones who still buy into her 'kindness' image. This is a cringeworthy, performative sales pitch aimed at a global audience that confuses Instagram polish with integrity. The fact that Ardern’s team thought Dylan Mulvaney was the right person to represent her message says everything about the kind of "power" this book is peddling.
A Different Kind of Power is just the same tired formula. Empty platitudes, manufactured emotion, and endorsements from influencers and celebrities who couldn’t care less about the substance. It’s politics as branding. It’s PR as gospel. And it’s as fake as the people promoting it.
Share this post